So Yesterday we were surprised when ASME announced the winners of the National Magazine Awards for Digital Media at a separate event. We wondered why ASME separated the awards into the two categories in the first place. Does it really matter if editorial excellence is achieved in a print magazine or on a blog? Is there really a difference (besides the medium) between journalism and digital journalism? For us, the answer is no.
For more clarity on the situation, we examined the digital award categories. While some of them reflect those of the print award categories including general editorial achievement, design and photography, others are interactive digital/online categories like mobile media, video, podcast and interactive tools.
The categories we find the most interesting are blogging, which ASME defines as "online reporting, commentary and criticism in the form of a blog" and Community, which ASME describes as "honors the use of proprietary content, interactive technology and social media to establish and sustain user communities." One award for journalism...the other for use of journalism? What?
Just like the print (real?) National Magazine awards, New York magazine and National Geographic were the big winners announced. Some other award winners were Billboard.com, Foreign Policy, Men’s Health, Sports Illustrated, Virginia Quarterly Review and three online-only publications: Epicurious, Tablet Magazine and Yale Environment 360.
Of the 37 magazine websites and online-only magazines that were nominated only six of them (Epicurious, The Daily Beast, LIFE.com, Slate, Tablet Magazine and Yale Environment 360) are online-only. Still, only three of those--Epicurious, Tablet Magazine and Yale Environment 360--took home awards.
What do you think? Should the digital media awards be separated or included in one awards ceremony?