Jandos of Designing Magazines is one of the best bloggers writing about the art of magazines. He weighs in today with thoughts on FPO magazine, 'For Publications Only." This rag is for designers and art directors who work on publications, so this is a very interesting take on their work:
In my view Auras’ distinct house style often doesn’t serve the editorial voice of the publications it handles. It’s a look that leans towards the cutesy— they use typefaces that, while not actually novelty fonts, come close—they’re so garish as to be distracting in an editorial context. There’s too much clutter and repetitive empty decoration on the page, and a tendency to undermine hierarchy with graphic add-ons that distract from rather than focus attention on content. Auras pubs are often full of bright saturated colors—but there’s often no unifying color scheme.
I particularly dislike their art direction. They use a lot of stock, which leads to trite and obvious visual solutions, but even when commissioned, images in Auras pubs too often lack subtlety or nuance. They tend to illustrate headlines rather than articles. The Auras method works ok for Moment, but was an enormous step backwards for Urban Land, a once-attractive magazine that the company redesigned early last year.
It must be said that Auras pages are colorful—maybe even attractive, but I’m just not a big fan of magazine design that’s pretty for the sake of being pretty. It gives every page the same goal and the same solution, and a piece of art that merely reinforces the headline, even if it does so attractively, is a missed opportunity to get into meatier issues.
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