Will magazines and their designers have to rethink their covers due to a new Post Office mandate?:
There’s been a bit of chatter lately about U.S. Post Office rule changes coming down the pike, which would, among other things peg mail rates to inflation. All to the good—at least our business manager is happy about that—but what has magazine designers spooked is the proposed change in mailing label placement, which would “likely cover a magazine’s nameplate-needing to be either parallel to and within three inches of the top edge, or perpendicular to and within two and a half inches of the top edge….Arial preferred”—according to Folio’s latest e-newsletter. I know, I know, it’s shocking enough that anyone could mandate Ariel—but wiping out the logo? This confirms what I’ve long suspected: the PO doesn’t want to leave me with any room for art or type at all!
Let's hope this is a red tape mix-up, and not something that actually comes to fruition. Read more at Designing Magazines.
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