Esquire magazine turns 75 this year and to celebrate the iconic men's magazine plans to go electronic--a first for magazines--on its cover with the battery-powered flashing headline "The 21st Century Begins Now." While E Ink is the company behind the innovative cover, Ford Motor is the sponsor with its own flashy ad on the inside cover to promote its new minivan-suv. “Magazines have basically looked the same for 150 years,” David Granger, Esquire editor in chief, says in the New York Times. “I have been frustrated with the lack of forward movement in the magazine industry.”
July 22, 2008
21st Century Begins with Flashy Magazine Cover
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Fantastic. I'm sure that'll biodegrade with no problems. The 21st Century began 9 years ago, Esquire. It's online. And it's green. Get with it.
Posted by: Todd A | July 22, 2008 at 01:56 PM