Rolling Stone Magazine: Does Size Matter?

Jann Wenner wants to know. Recently the Rolling Stone magazine founder sent test issues--a smaller, sleeker version of the current issue--and surveys to select magazine subscribers asking them for a critique. Statements to agree/disagree with in the survey include "The magazine felt less 'cool' than the regular issue of Rolling Stone" and "The magazine felt new and fresh" and so on. Perhaps this redesign will make more of a cultural impact than 2002's efforts.