Yesterday the Southeastern Conference and ESPN reached a 15-year, $2.25 billion deal to televise sporting events, including football and men's and women's basketball--making the SEC schools triple their current television revenue totals--from $5.3 million to about $15 million when combined with a deal announced with CBS-TV and surpassing the Big 12 schools as the top TV revenue money-makers. ESPN's Big 12 Network blogger Tim Griffin weighs in on why the SEC trumped the Big 12. For more college football preview coverage go here or here.
August 26, 2008
ESPN & SEC Sign Record-Breaking TV Deal
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