Yesterday the Publishers Information Bureau reported year-end numbers for consumer magazines. As expected the findings were grim: advertising pages dropped 11.7 percent in 2008 when compared to 2007.
The drop in advertising picked up in the fourth quarter, as pages dropped more than 17 percent. The Publishers Information Bureau monitors ad page revenues and ad placements in consumer magazines and issues monthly and cumulative reports.
January 14, 2009
2008 Year-End Report Shows Magazine Ad Pages Down
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