Atlantic Magazine Publishes Four Different Covers for March Issue

With its March 2009 issue, The Atlantic magazine has published four distinct versions of its cover, customized for specific metro areas. This is just the latest experiment for The Atlantic; recently the magazine revealed a major website and magazine redesign and last fall it introduced a marketing campaign to attract new readers.

Comments

[web designer]

I like the idea about a couple of different covers for one issue. It makes the magazine more attractive for the readers.