StyleWatch, a spin-off of People magazine is incorporating a new feature in its March issue--text messaging. StyleWatch's editorial focus is showing readers how to copy celebrity styles on a budget. With the new text messaging feature, a text code will appear next to each item so that readers can text to get links to a retailer's site. Text codes will appear for 93 items initially. StyleWatch will collect info on readers’ likes and dislikes and be able to reassure advertisers that readers are still shopping.
February 16, 2009
StyleWatch Magazine Adds New Editorial Feature: Text Message Codes
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