Next week the American Society of Magazine Editors will hand out its prestigious National Magazine Awards winners on April 30. The awards, also known as the Ellies because of the elephant-like statues handed out, are the highest magazine industry award, akin to the prestige of the Pulitzer Prizes.
For the general excellence awards magazines in six circulation categories are recognized and since two of those circulation categories are small—one under 100,000 circulation and the other 100,000 to 250,000—we thought we’d take a closer look at the lesser-known finalists. What we found is a varied group of magazines and stiff competition.
The general excellence award honors “the effectiveness with which writing, reporting, editing and design all come together to command readers attention and fulfill the magazines unique editorial mission.”
Finalists in the under 100,000 circulation category:
The American Scholar: Robert Wilson, editor, for Spring, Summer, Autumn issues. This literary quarterly is the magazine of the Phi Beta Kappa Society, the oldest honor society in the U.S.; it was founded in 1932 and named for Ralph Waldo Emerson’s speech delivered to the Phi Beta Kappa Society at Harvard College in 1837. It has won four previous National Magazine Awards including General Excellence and Feature Writing. The magazine covers public affairs, literature, science, history and culture. While essays, articles, criticism and poetry have been mainstays in the magazine for 75 years, The American Scholar began publishing fiction in 2006.
Aperture: Melissa Harris, editor-in-chief, for Spring, Summer, Fall issues.
Aperture magazine showcases the finest in creative photography from acclaimed masters to today’s new talent. Legendary and visionary photographers Ansel Adams, Dorthea Lange, Barbara Morgan and Minor White along with others founded Aperture, a non-profit foundation in 1952 and its publication of the same name to serve photographers and photography enthusiasts worldwide. Since 1952 the Aperture foundation has expanded to include books and a 3,000 square foot gallery, which opened in New York City’s Chelsea art district in 2005. Aperture won the General Excellence award in 2004, 2006 and 2008 and has also been nominated for National Magazine photo awards.
Bidoun: Lisa Farjam, editor-in-chief, for Winter, Spring/Summer, Fall issues.
This quarterly arts magazine covers the contemporary art, fashion and culture of the Middle East and those who create it. Lisa Farjam started Bidoun, in the fall of 2003. She graduated with a BA in Literature from Bard College in 2000. She lives and works in New York City.
Print: Joyce Rutter Kaye, editor-in-chief, for February, April, October issues.
Print Magazine is a bi-monthly magazine founded in 1940. It covers a broad range of art and communication including advertising, graphic design, corporate identity, television, film, computer-aided design, illustration, photography, typographic design, corporate identity, design, packaging and environmental graphics. Print is a four-time National Magazine Award winner, most recently in 2008.
The Virginia Quarterly Review: Ted Genoways, editor, for Winter, Summer, Fall issues. The Virginia Quarterly is the 83-year-old award-winning journal of the University of Virginia. In the fall of 1924 University of Virginia president Edwin A. Alderman announced the establishment of The Virginia Quarterly Review, saying that it would provide "independent thought in the fields of society, politics, and literature...in no sense a local or sectional publication...[but inviting] as contributors to its pages men and women everywhere who think through things and have some quality of expressing their thoughts in appealing and arresting fashion." The inaugural issue appeared in the spring of 1925. Since 1925, each issue has contained outstanding work in contemporary literature. Contributors of essays, short stories and poems over the years include: Eleanor Roosevelt, Thomas Wolfe, Joyce Carol Oates, Robert Penn Warren, Robert Frost, Conrad Aiken and many more.
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