Recent eagerness by magazine publishers to include creative advertising on their covers is sparking a debate between marketers trying to save the print industry and the American Society of Magazine Editors who says magazine covers are off-limits for advertising.
Among the magazines risking the journalistic integrity ESPN the Magazine (a Powerade ad flap), Entertainment Weekly, and Esquire, which seems to be on a roll with "innovative" covers from February's window to May's perforated split. Scholastic Parent and Child didn't fool with flaps, tabs or perforations--and published an ad directly on its April cover.
I think that the front cover of magazines should be off limits to advertisements.
Posted by: Ashley L. | May 14, 2009 at 10:19 AM