Men's Health magazine announced today its "Men's Health Workouts" app is available for the just-released iPhone OS 3.0 In App Purchase function, which lets users purchase additional products--in this case workouts--from within the app itself.The $1.99 Men's Health Workouts application includes 18 exclusive workouts and additional workouts for 99 cents and up. Men's Health SVP/Editor-in-Chief David Zinczenko said of the app in a press release, "In essence we are creating a distrubtion channel within the iPhone for our content."
June 18, 2009
Men's Health First Magazine to Take Advantage of iPhone In-Apps Function
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