House Beautiful Features Pouch Ad on September Cover

Earlier this week The New York Times reported that the American Society of Magazine Editors has OK'd House Beautiful magazine's September issue, which includes a cover pouch ad. The American Society of Magazine Editors says there is no problem with running advertising next to editorial; it's only a problem when a magazine uses the cover just advertising purposes.

This is great news for House Beautiful and other home magazines who don't want to end up shuttered like so many (recap: Domino, O at Home and most recently Southern Accents to name a few) in the genre.

Comments

[executive training program]

It is great news. And it is even more important because we, readers sometimes don't even notice these small ads and it helps the magazine a lot.