Esquire Magazine Cover to Feature 3-D Technology

Does anyone remember last year's Esquire cover featuring e-ink technology? The men's magazine is once again experimenting with its cover. This time around Esquire is touting its upcoming December issue that uses 3-D technology as a new “living, breathing, moving, talking magazine,” that combines images and graphics with both its articles and advertisements. The issue, which features actor Robert Downey Jr. on the cover, hits stands next week.

We want to know what you think: Is Esquire magazine's cover innovative or gimmicky?