Magazine Publishers Reveal Much-Anticipated Plan for Digital Storefront

After much industry buzz, publishers Conde Nast, Time, Inc., Hearst, Meredith and News Corp have revealed plans today to develop an industry-standard digital storefront for magazines—think the iTunes of magazines.

 

According to The New York Times, the venture “does not lack for ambition, hoping to design software primarily for devices that do not yet exist – cellphones more advanced than anything now on the market and e-readers far more sophisticated than today’s mostly static, black-and-white devices.”

 

Last week Time, Inc. released a demo video of a highly-interactive, touch-screen digital magazine device that shows a sneak peek at what the publishers' plan for the devices and reading experience entails.

 

The purpose of the online store said John Squires, executive vice president of Time Inc., is not just to entice readers by providing a standard platform in new technology for magazine, newspaper and book-reading but as an avenue for increased advertisers dollars; publishers would charge higher rates for digital ads, which now are much cheaper than print ads.

 

 

 

Comments

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I a, so happy to see that most of my favourite magazines go online already an there are iPod versions of them. Great!