Men's Health Magazine Admits Repeating Covers

Yesterday, Men's Health magazine got caught reusing old cover lines on its current issue featuring 'New Moon' actor Taylor Lautner. Today media watchers are buzzing about it and what appears to be more of a trend than a one time repeat for the men's magazine. According to Gawker, Men's Health has been recycling covers--headlines and layouts since 2004. Since 2007, Men's Health has featured "Flat-Belly Foods," "Get Back Into Shape," and "Lose Your Gut" at least twice a year, and a "Six-Pack Abs" at least once a year since 2005.

In a statement to Mediaite, Men's Health editor-in-chief David Zinczenko defends the cover.

Zinczenko: "The newsstand coverlines are a tool that help us reach the maximum number of guys possible, on promises we know we’ll fulfill every issue. For many magazines, certain cover subjects — from lines to celebrities — are an important part of their newsstand branding. But for the 80 percent of readers who get our subscriber copies, the lines are totally different and reflect the breadth and depth of our reporting with the 12 million readers we serve each month. Rest assured — it’s this originality and reporting rigor that’s made us the biggest men’s magazine brand in the world.”


What do you think? Is it OK for Men's Health to repeat cover headlines for newsstand issues?

Comments

[Jen]

No! Please the excuse regarding a subscription vs. newstand cover is lame. It's lazy, just because those headlines sell better on the stands does not mean that you stop trying to improve or change layout. This is further indication of how very far journalistic standards have sunk. A good company should always try and improve upon what works, not recycle it.

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how come it needs to repeat the covers,maybe the contents also?

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