Men's Health Magazine Admits Repeating Covers

Yesterday, Men's Health magazine got caught reusing old cover lines on its current issue featuring 'New Moon' actor Taylor Lautner. Today media watchers are buzzing about it and what appears to be more of a trend than a one time repeat for the men's magazine. According to Gawker, Men's Health has been recycling covers--headlines and layouts since 2004. Since 2007, Men's Health has featured "Flat-Belly Foods," "Get Back Into Shape," and "Lose Your Gut" at least twice a year, and a "Six-Pack Abs" at least once a year since 2005.

In a statement to Mediaite, Men's Health editor-in-chief David Zinczenko defends the cover.

Zinczenko: "The newsstand coverlines are a tool that help us reach the maximum number of guys possible, on promises we know we’ll fulfill every issue. For many magazines, certain cover subjects — from lines to celebrities — are an important part of their newsstand branding. But for the 80 percent of readers who get our subscriber copies, the lines are totally different and reflect the breadth and depth of our reporting with the 12 million readers we serve each month. Rest assured — it’s this originality and reporting rigor that’s made us the biggest men’s magazine brand in the world.”


What do you think? Is it OK for Men's Health to repeat cover headlines for newsstand issues?

Comments

[Jen]

No! Please the excuse regarding a subscription vs. newstand cover is lame. It's lazy, just because those headlines sell better on the stands does not mean that you stop trying to improve or change layout. This is further indication of how very far journalistic standards have sunk. A good company should always try and improve upon what works, not recycle it.

[Weight Loss]

Nice post, thanks for sharing this wonderful and useful information

with us.

Green Tea Burn Fat

[generic viagra online]

In October 2009, the Advisory Committee on Immunization Practices approved the Adult Immunization Schedule for 2010, which includes several changes. A bivalent human papillomavirus vaccine (HPV2) was licensed for use in females in October 2009. ACIP recommends vaccination of females with either HPV2 or the quadrivalent human papillomavirus vaccine (HPV4). HPV4 was licensed for use in males in October 2009, and ACIP issued a permissive recommendation for use in males. Other changes in publication.

[hgh]

the man health magazine is very useful to get knowledge about news and updates about health. This is further indication of how very far journalistic standards have sunk.

[thrallster55]

how come it needs to repeat the covers,maybe the contents also?

[Peter Verhoeven]

Took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here! It's always nice when you can not only be informed, but also entertained! I'm sure you had fun writing this article.
EYEVIVE REDUCE DARK CIRCLE