Sales of Esquire, GQ Magazine iPhone App Editions are Modest

Although not very surprising, neither the January issue of GQ magazine, nor the January issue of Esquire are in Apple's list of the top 100 best-selling paid apps in the App Store, after a few day of sales. Nor is either in Apple's list of the highest-grossing apps, which sorts by revenue generated (versus strictly unit sales), reports The Business Insider.

While Esquire and GQ launched full-issue versions of their magazines, Rodale (publisher of Men's Health and Women's Health among others) went a different direction with a broad series of a dozen branded on-the-go apps, the latest is the “Eat This, Not That” app. It has topped the Healthcare & Fitness paid app chart in the iTunes App Store, Rodale announced today. Even though the app has divided reviews, it broke into Apple’s list of highest-grossing programs over the weekend and was among the top 50 best-selling apps storewide, Rodale reports.

In other digital magazine content news, the partnership to create a digital content service and storefront that includes publishers Time, Inc., Meredith, Hearst, Condé Nast and News Corporation, has a name: Next Issue Media.