Magazine News Round-Up

The Reader's Digest Association Inc., publisher Reader's Digest magazine has left Chapter 11 bankruptcy protection after six months with much less debt and a new board of directors.

Zinio is launching the first-ever cross-publisher ad network for digital magazines, which will enable brands to do bulk buys of ads in the digital versions of magazines from 15 publishers, including Active Interest Media, Bonnier Corporation, Hachette Filipacchi Media, Hearst Magazines, Source Interlink Media, VIV Publishing and Ziff Davis Media.

While magazine publishers are a little slow on the digital readers uptake, they are more aggressively embracing apps, AdAge reports.

Comments

[Sunny632]

Thanks for the suggestions. Part of the point of this post was to get people to try new things! I included Skype because so many people use it to talk to family in England and elsewhere. I included YouTube because I think it deserves to be known for holding more interesting material than the ads and silly stuff we usually hear about.

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