Usually, magazine publishers decide to cut circulation guarantee to advertisers when the going gets tough. MediaWeek reports that OK! magazine will break from this tradition and reduce its newsstand presence and lean more on subscriptions. While newsstand magazine sales remain important, magazine readers are turning away from the newsstand and to discount magazine subscriptions or magazine websites in the down economy. Thus, relying on newsstand sales isn't as certain a practice as it once was.
Condé Nast is moving forward with its magazine plans for Apple's iPad tablet. The publisher will create iPad versions of Wired magazine, GQ magazine, Vanity Fair, The New Yorker and Glamour. The New York Times reports that GQ magazine will have a tablet version of its April issue ready. Vanity Fair and Wired will follow with June issues, and The New Yorker and Glamour magazine are expected later in the summer.
Last year's best magazine launch, Food Network Magazine, announced today another rate base increase. The food magazine will go to 1.25 million with the July/August issue from 1 million. Food Network Magazine outsold established cooking and food magazines like Bon Appétit magazine and Cooking Light magazine on the newsstand and came close to Every Day with Rachael Ray, reports mediabistro.com.
Ads touting the "power of print" from the joint multi-million-dollar ad campaign by leading magazine publishers Time Inc., Hearst, Condé Nast, Wenner Media and Meredith are slated to appear in May issues of participating magazines including People, Vogue and Ladies' Home Journal.The ads argue that magazines are still effective advertising vehicles even with the Internet. The effort is to be announced today at an industry conference in San Francisco, reports the Wall Street Journal.
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