People Magazine Tops Magazine Hot List 2010

Yesterday Adweek magazine announced its annual Magazine Hot List. This year the honorees on the list were considered for the usual, traditional print reasons like ad-page gains but also by analyzing what each magazine did to expand its brand beyond print in 2009. 

One thing didn't change: the revenue requirement; to qualify as "Hot", a magazine still had to take in at least $60 million in annual revenue. In addition to the Top 10 Hot List, Adweek also ranked  the 10 Under 60--magazines that had less than $60 million in revenue, which include Food Network magazine, People Stylewatch, The Atlantic, The Week and All You magazine.

"While we didn’t abandon ad pages, we put greater focus on other measures of success this year, including circulation quality, with particular attention to newsstand sales, strength of engagement, smart brand extensions, and ability to find new ways to engage consumers and charge them for content."

At the top of the Hot List--People magazine. Of the popular celebrity magazine, Adweek said, "From print spinoffs (People StyleWatch, People Country) to taxi TV to iPhones, People magazine’s brand seems to be everywhere. With high circ prices ($4.12 single copy, $102.73 subscription) and ad response, People magazine is called “the workhorse of the business” as unfaltering growth leads one buyer to say, “There’s something magical about the People franchise.”

Also in the top 10: Women's Health magazine, Cosmopolitan, Men's Health, The Economist, Sports Illustrated, Runner's World, Family Circle, More magazine and Parent & Child.

AdWeek magazine also honored National Geographic with "Website of the Year" and Esquire magazine's editor-in-chief, David Granger, with "Editor of the Year."

Comments

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Defintely agree with NG getting an award for their website, it's great.As for People magazine, it really is everywere, from stands to waitng rooms to friends' homes, so.

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I am actually a bit tired of all these lists. In most cases they don't give the real picture of what people really think. Some important ones are responsible for that and ordinary people have nothing to say.

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AdWeek magazine also honored National Geographic with "Website of the Year" and Esquire magazine's editor-in-chief, David Granger, with "Editor of the Year."