Magazine Makeover: BusinessWeek

Last week BusinessWeek magazine relaunched with a new name, a new design and a new editorial vision. The magazine makeover comes four months after financial information giant Bloomberg LP bought the struggling 80-year-old business magazine. Under the new ownership, the magazine's title is now Bloomberg BusinessWeek.

Along with increasing its readers and making the Bloomberg brand a household to people outside the financial world, Fortune magazine recently reported that Bloomberg LP's ambition for the revamped BusinessWeek magazine is to make it "the American version of the Economist."

To accomplish this, Bloomberg LP has added 20% more editorial content including five new magazine sections: economics, companies, politics and policy, technology and markets written with on-the-go readers in mind. The sections are color-coded and many articles include summaries.

So how is the Bloomberg/BusinessWeek integration going internally? According to a recent New York Times article titled "An Uneasy Marriage of the Cultish and the Rumpled," the merger is at best challenging for magazine journalists, who have to adapt to the metrics-driven expectations of Bloomberg LP.

Comments

[pen tablets]

Not crazy about the new design, and am not sure if it was really necessary to put the "Bloomberg" in the name. But they did that, so hopefully the 20% increase in editorial will compensate for it.

[executive training]

I don't pay that much attention to the way the magazine looks. If I just can't find what i'm looking for I check the Internet.

[Jordan retro 4]

Everyone has his own way of life, the firm faith, believe they can live very fascinating!

[Sidebarreview]

This is definitely one of the more dramatic magazine redesigns out there. The change has lots of good points, but I miss some of the old BusinessWeek look and feel too.
http://www.thesidebarreview.com

[JuliaLaforet]

One of my favorite mag ! thanks for infos i will give to my friends who love to read poker en ligne magazine in french langage.

[smallyfish]

Via a good environmental standpoint, the key benefit from Wood Pellet heating would be the fact recycle material s going to be started in the alternative way, meaning it's not needed to make pellets by using particularly bushes, simply because they could very well be produced by-products in sawmills, further transfers are generally needless. In addition to, wood pellets are one of the lowest price energy in the present market place. Improved opportunity that may occur from your hard disk associated with gas via water leaks within the container as you move the storage space involving bioass pellets isn't being dreaded. Becoming a drawback, the solid wood pellets heating system methods is far more more costly.

[Sally Xu]

hammer crusher grinding mill stone crusher

[Tomoya Ogazaki]

Uzbekistan recently demonstrated again that it is not a safe environment for foreign investment (to say nothing of business in general). The target this time was Swedish cosmetics company Oriflame; authorities froze the company’s assets and accounts while it’s under investigation for tax Christian Louboutin shoes
because they could very well be produced by-products in sawmills, further transfers are generally needless. In addition to, wood pellets are one of the lowest price energy in the present market place.
If you really like Christian Louboutin’s latest extreme platform pumps or Yves Saint Laurent’s “Tribtoo” Platform Pumps, but don’t care to spend that much money, this Report Signature pump is a great option!

Everyone has his own way of life, the firm faith, believe they can live very fascinating!
Cheap Christian Louboutin Shoes

[Sunny632]

The views from the high spots will give the rider a glimpse of the vastness of the area and the spectacular scenery found in the southern Klamath Mountains.
http://www.buyreps.com/buy-alain-silberstein-reps-16.html

[Nancy John]

This is a good article and i like the color of the site also. i will definitely share it with my friends. Thanks.
motor trade insurance comparison

[D]

I like the concept and idea of this blog "the makeover magazine". Nice to read this article and appreciate the author for writing this. Eager to see some other stuff very soon on this site.
income tax calculator