Magazine of the Year: Glamour

Much like the Oscars, last night's American Society of Magazine Editors National Magazine awards presentation offered both surprising and predictable wins.

Most surprising, Condé Nast’s Glamour magazine took home the top honor of Magazine of the Year. This is the first year the Magazine of the Year award was given; the award is designed to recognize the magazine that best fulfilled its edtiorial mission through the use print and digital media.

Glamour magazine was the only women's magazine nominated for the award. The nomination is somewhat a victory for women’s magazines because historically women's magazines have been overlooked among the winners of the National Magazine awards. Still, we don't quite understand the win.

We didn't even think Glamour was really in the race up against The Atlantic, Fast Company, Men’s Health and New York. Aside from Fast Company magazine, all of Glamour's competitors were nominated for other awards in both digital and print categories. Glamour was not. In fact, New York magazine took the General Excellence prize for its circulation level and the General Excellence, Digital Media (a separate event.)

One theory suggests Glamour magazine won because it beat the competition in ad revenue ($55.6 million in 2009.)

As for the rest of the awards,National Geographic and The New Yorker each won three. Wired magazine won two.For a complete list of winners, visit here.

Comments

[pen tablets]

I don't like the ad revenue theory so am going to go with mine, and that is that Glamour is a really good magazine, and it seems to attract a broad wariety of women.

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This is surprising actually. I have always liked Glamour but there are other magazines that are undoubtedly better than that.

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