What Magazine Will Be Named Magazine of the Year?

Finally, tonight the National Magazine Awards will be presented. Today we take a quick look at the biggest prize handed out—the Magazine of the Year award. This category “honors publications that successfully use both print and digital media in fulfilling the editorial mission of the magazine.”

Like the races for the General Excellence Awards—the competition is intense.

The Finalists: The Atlantic; Fast Company; Glamour; Men’s Health; New York magazine

We think this race is really between The Atlantic, New York and Men’s Health magazine. The industry buzz pegs The Atlantic to win. And then there’s New York magazine, which won the award the General Excellence Award in the digital round of the National Magazine Awards in March.  Men’s Health magazine is no slouch in this race either—it took home a Digital Ellie for Best Interactive Tool.

Prediction: Men’s Health
Why: Men’s Health magazine has done an excellent job of producing spin-offs, New York Times bestsellers, iPhone apps, digital content and even events that people are willing to pay for. As Mediaweek reported when it named Men’s Health magazine to its “Magazine Hot List 2010” earlier this year, the magazine’s content may be formulaic  but it’s relevant to readers—even in print.

Comments

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We think this race is really between The Atlantic, New York and Men’s Health magazine. The industry buzz pegs The Atlantic to win. And then there’s New York magazine, which won the award the General Excellence Award in the digital round of the National Magazine Awards in March. Men’s Health magazine is no slouch in this race either—it took home a Digital Ellie for Best Interactive Tool.http://www.uklouboutinshoesshop.com/christian-louboutin-boots-23