
It seems, at least for now, that magazine ad pages are turning around and heading in the right direction. While ad pages fell in the first quarter of 2010, things look brighter for the second quarter, according to a
survey by Mediaweek of magazine publishers including Hearst, Conde Nast and Time Inc. report that ad page gains are coming from a variety of categories including beauty products, packaged goods and automotive.
Rodale, publisher of Men's Health, Women's Health and Prevention magazine (among others) announced last week that Liz Vaccariello, the senior vice president and editor-in-chief of Prevention magazine, resigned. Liz Vaccariello is best known in the magazine industry for redesigning the health magazine and raising its profile among readers through her popular books Flat Belly Diet! and 400 Calorie Fix.
Last, but not least, the conversation between magazine publishers and digital vendors continues. Both publishers and vendors are still trying to figure out how magazines will be read and sold in the digital age. Thankfully Folio magazine
takes a closer look at the options and breaks them down for everyone who is overwhelmed (like us) by the different approaches.
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