Blog Magazine

Best-Selling People Magazine Celebrity Baby Cover

Last week Sandra Bullock's People magazine cover featuring the actress and her secretly-adopted newborn son took everyone--fans and Hollywood--by surprise. But as celebrity news blog Popeater reports, though the Sandra Bullock baby cover has been a huge seller, it hasn't yet topped sales of the exclusive photos of Brad Pitt and Angelina Jolie's newborn twins, Knox Leon and Vivienne from 2008, the celebrity magazine's highest-selling baby cover of all time.

But it's close. The Sandra Bullock People magazine baby cover has sold more than 2.7 million copies, only 100,000 copies shy of the Jolie-Pitt record of 2.8 million.

Magazine News Round-Up

It seems, at least for now, that magazine ad pages are turning around and heading in the right direction. While ad pages fell in the first quarter of 2010, things look brighter for the second quarter, according to a survey by Mediaweek of magazine publishers including Hearst, Conde Nast and Time Inc. report that ad page gains are coming from a variety of categories including beauty products, packaged goods and automotive.

Rodale, publisher of Men's Health, Women's Health and Prevention magazine (among others) announced last week that Liz Vaccariello, the senior vice president and editor-in-chief of Prevention magazine, resigned. Liz Vaccariello is best known in the magazine industry for redesigning the health magazine and raising its profile among readers through her popular books Flat Belly Diet! and 400 Calorie Fix.

Last, but not least, the conversation between magazine publishers and digital vendors continues. Both publishers and vendors are still trying to figure out how magazines will be read and sold in the digital age. Thankfully Folio magazine takes a closer look at the options and breaks them down for everyone who is overwhelmed (like us) by the different approaches.